Why don't we realign conferences every year?

With “conference realignment furor in full swing again”:http://www.alongtheolentangy.com/2011/8/11/2358636/texas-a-m-to-sec-roaring-expansion-tidal-wave-imminent, I have to wonder why no one has harnessed the fan and media interest for good effect. If I was running a large conference – I wouldn’t have static divisions, but I’d rebalance every year in the middle of the offseason. Yes it could be a scheduling pain in the ass but we have software to manage that. The key point is to create a positive planned offseason media event that fans could look forward to and that would create some valuable media content – a full week of BTN or other network shows could be built around the realignment announcement and discussion. Realignment across conferences would be even more fun but is politically contentious.

It is dumb to not tap into the fan interest around alignment, the schools are leaving money on the table. And to be a little manipulative – better to have the press focusing on positive topics like realignment during the offseason, rather than digging around for scandals.