A Little Ludwig Goes a Long Way

A smattering of opinions on technology, books, business, and culture. Now in its 4th technology iteration.

What is Canonical's real game with the Ubuntu Edge?

08 August 2013

Ubuntu Edge looks doomed.

I don’t think the Canonical guys are stupid, and it would have taken about 4 seconds of analysis to figure out that a $32M crowd funding campaign was not going to ever work. So I assume they already knew that. So what is their game?

  • They are getting lots of free press for themselves and for the idea of a Ubuntu phone, so that is good for them.
  • If they had no intention of ever producing this phone, or seeing it produced, it would be dumb to stir up excitement and interest.
  • So I assume that there is a plan, regardless of the Indiegogo campaign, to get this phone produced.
  • Canonical may be using the press and interest to raise capital via other channels, that would make sense.
  • Or they may have a partner on the hook to produce the phone, and the partner needs a little goading.

One way or another, I suspect this phone is coming out, or something very much like it.