A Little Ludwig Goes a Long Way

A smattering of opinions on technology, books, business, and culture. Now in its 4th technology iteration.

What exactly are people searching for when they search for "Bud Light"?

17 December 2013

From Twitter, apparently Bud Light is the 2nd most popular search on Google for a beer brand:

I’m scratching my head, what exactly do people need to find out about Bud Light? I have nothing against Bud Light. It is ubiquitously available and ubiquitously advertised. Certainly people aren’t having problems finding the product at Retail. Certainly there is no mystery about what it is. I just can’t figure out what people are thinking when they decide to turn to Google to learn more about Bud Light.