Lava is an awesome product name, I want one now.

Seriously, who would not want a “Lava heater”:http://www.coolhunting.com/design/lava-heaters.php? I am ready to order one today.

Contrast with the “Samsung Galaxy S II Epic 4G Touch”, Samsung’s latest phone. How stupid a name is this? Do they seriously think this will have lasting impact in the market? What will they call an upgraded version some day? Will they increment the S or the II or the Epic or the 4G or will they just abandon this?

I’m no product naming expert, I used to excuse myself from all naming discussions while at Microsoft since it always felt like a discussion of how many angels on the head of a pin. Ultimately good products can overcome bad names, and bad products aren’t helped by clever names. But I admire cleanliness and simplicity in names, and the Lava name is simple, evocative, and to the point. The Samsung name is ridiculous.

UPDATE: a smart guy informs me that the Samsung name of the phone is the Galaxy S II. A little long but not egregious. It is Sprint that has slapped on the “Epic 4G Touch” modifier and Sprint deserves the blame. Pro tip: if you include “epic” in the name, pretty much guarantees the offering is not epic.