The 10 core philosophies of Whole Foods — great outline. I love the food at Whole Foods — but the whole thing about “Grocery Shopping as Theatre” is bunk. I don’t go to Whole Foods for the transformational experience, I go to buy food. The thing I hate most about the stores is the stupid non-linear aisle layout. I am sure some genius somewhere thought that it was really creative but it just creates cart traffic disasters. There is a reason why other stores all have straight aisles — they work.