What aisle/what shelf?

BeyondVC: What aisle/what shelf? — great counsel for any business from Ed Sim. Some other questions — what budget line item will companies slot your product into — if there is no budgetary category for your product/service, you have an uphill road. What is the title of the person at a company that will buy your product (and do they typically buy products) — if you aren’t sure, that is a problem.