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	<title>A Little Ludwig Goes A Long Way &#187; Sony</title>
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		<title>New Sony Reader, same old busted strategy</title>
		<link>http://theludwigs.com/2011/08/new-sony-reader-same-old-busted-strategy/</link>
		<comments>http://theludwigs.com/2011/08/new-sony-reader-same-old-busted-strategy/#comments</comments>
		<pubDate>Wed, 31 Aug 2011 16:32:35 +0000</pubDate>
		<dc:creator>john</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[ebooks]]></category>
		<category><![CDATA[gadget]]></category>
		<category><![CDATA[Kindle]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[tweet]]></category>
		<category><![CDATA[Venture]]></category>

		<guid isPermaLink="false">http://theludwigs.com/?p=4664</guid>
		<description><![CDATA[Sony has a new e-reader out and it seems to be very nice hardware, I&#8217;d love to buy one. Let me check out their reader store and see what their book inventory looks like these days: Oh. And this kind of sums up Sony&#8217;s strategy. Nicely designed premium hardware, but off in their own software [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://techcrunch.com/2011/08/31/sonys-latest-kindle-killer-is-worlds-lightest-ereader/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29">Sony has a new e-reader out</a> and it seems to be very nice hardware, I&#8217;d love to buy one. Let me check out their reader store and see what their book inventory looks like these days:</p>

<p><a href="http://theludwigs.com/wp-content/uploads/2011/08/reader.jpg"><img src="http://theludwigs.com/wp-content/uploads/2011/08/reader.jpg" alt="" title="reader" width="453" height="222" class="aligncenter size-full wp-image-4666" /></a></p>

<p>Oh. And this kind of sums up Sony&#8217;s strategy. Nicely designed premium hardware, but off in their own software and service planet, which is not well executed. I&#8217;ve tried to give Sony the benefit of the doubt &#8212; I owned the <a href="http://theludwigs.com/2007/01/im-a-sony-reader-convert/">first Sony Reader back in 2007</a> &#8212; but they have failed to act on the big picture here. A big part of the Kindle&#8217;s awesomeness is the great store backend, the seamless download experience with the store, and the availability of Kindle software on every device on the planet so that I can read my purchases on my <span class="caps">PC, </span>my Mac, my phone, my Kindle, my iPad, on the web, pretty much anywhere. Sony totally whiffs on this total experience. It is kind of sad because I would love to see a first rate competitor to the Kindle, and Sony has some great assets to bring to bear &#8212; retail stores, solid hardware design skills.</p>

<p>In the long run, Amazon wants to sell digital goods, Sony wants to make great devices &#8212; I have to wonder why Sony doesn&#8217;t abase themselves, drop their own store, let Amazon run the backend for the Sony device, and make the Reader the best Kindle-compatible device in the world. Any other strategy just seems pointless.</p>]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Sony&#8217;s super awesome design skills.</title>
		<link>http://theludwigs.com/2011/06/sonys-super-awesome-design-skills/</link>
		<comments>http://theludwigs.com/2011/06/sonys-super-awesome-design-skills/#comments</comments>
		<pubDate>Sun, 19 Jun 2011 05:02:53 +0000</pubDate>
		<dc:creator>john</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Blu-Ray]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[tweet]]></category>

		<guid isPermaLink="false">http://theludwigs.com/?p=4465</guid>
		<description><![CDATA[Insert Disneynature Ocean Blu-Ray disc into PS3.&#8195;&#8221;Oh your Blu-Ray player encryption keys are out of date, you must download an update&#8221;. Spend 5 minutes wandering through obtuse PS3 menus to find the system update choice, &#8220;Oh your network connection isn&#8217;t working&#8221;. Spend more time figuring out where and how to config the PS3 wireless connection. [...]]]></description>
			<content:encoded><![CDATA[<p>Insert Disneynature Ocean Blu-Ray disc into <span class="caps">PS3.</span>&#8195;&#8221;Oh your Blu-Ray player encryption keys are out of date, you must download an update&#8221;.</p>

<p>Spend 5 minutes wandering through obtuse <span class="caps">PS3 </span>menus to find the system update choice, &#8220;Oh your network connection isn&#8217;t working&#8221;.</p>

<p>Spend more time figuring out where and how to config the <span class="caps">PS3 </span>wireless connection.</p>

<p>Download the update, reboot the <span class="caps">PS3, </span>and bam all my bluetooth <span class="caps">PS3 </span>controllers quit working.&#8195;Go find the right <span class="caps">USB </span>cable and remember how to plug in a <span class="caps">PS3 </span>controller.</p>

<p>Complete the update.&#8195;Thankfully bluetooth controllers come back to life and disc now plays.</p>

<p>20 minutes, incredibly obtuse messages, just to play a movie. What do regular humans do? Obviously they don&#8217;t play Blu-Ray discs in <span class="caps">PS3</span>s.</p>]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Linkfest</title>
		<link>http://theludwigs.com/2009/07/linkfest/</link>
		<comments>http://theludwigs.com/2009/07/linkfest/#comments</comments>
		<pubDate>Sat, 25 Jul 2009 17:09:56 +0000</pubDate>
		<dc:creator>john</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Automobiles]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Complexity]]></category>
		<category><![CDATA[Computer Hardware]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Interface]]></category>
		<category><![CDATA[Lasers]]></category>
		<category><![CDATA[Mars]]></category>
		<category><![CDATA[Nokia]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[Warranty]]></category>

		<guid isPermaLink="false">http://theludwigs.com/?p=3580</guid>
		<description><![CDATA[My Favorite Things Mars.&#8195;Amusing and entertaining Why Nokia and Sony are failing.&#8195;Succinct.&#8195;Complexity is a killer. Inflatable buttons.&#8195;Cool, not sure practical. Computer Hardware Chart.&#8195;Periodic table of connectors W* house.&#8195;Your portal for great looking expensive sh$t. Ford developing laser ignition.&#8195;Nice, car engines with laser beams! WarrantyElephant.&#8195;Idea is promising but site useless.&#8195;I need something that will automatically find [...]]]></description>
			<content:encoded><![CDATA[
<ul>
<li><a href="http://www.marginalrevolution.com/marginalrevolution/2009/07/my-favorite-things-mars.html">My Favorite Things Mars</a>.&#8195;Amusing and entertaining</li>
<li><a href="http://www.crunchgear.com/2009/07/24/why-nokia-and-sony-ericsson-are-failing/">Why Nokia and Sony are failing</a>.&#8195;Succinct.&#8195;Complexity is a killer.</li>
<li><a href="http://www.core77.com/blog/technology/physical_interface_design_cmus_inflatable_buttons_will_be_a_gamechanger_14114.asp">Inflatable buttons</a>.&#8195;Cool, not sure practical.</li>
<li><a href="http://www.crunchgear.com/2009/07/18/a-handy-dandy-computer-hardware-chart/">Computer Hardware Chart</a>.&#8195;Periodic table of connectors</li>
<li><a href="http://www.wallpaper.com/whouse/">W* house</a>.&#8195;Your portal for great looking expensive sh$t.</li>
<li><a href="http://www.greenbiz.com/blog/2009/07/14/ford-laser-ignition">Ford developing laser ignition</a>.&#8195;Nice, car engines with laser beams!</li>
<li><a href="http://lifehacker.com/5299800/warrantyelephant-organizes-and-tracks-your-warranties">WarrantyElephant</a>.&#8195;Idea is promising but site useless.&#8195;I need something that will automatically find the warranty policy for my products and summarize my rights for me &#8212; without me having to punch in the data myself.&#8195;IE something akin to <a href="http://www.manualsonline.com/">ManualsOnline</a> but for warranty info</li>
</ul>

]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Photo Stuff</title>
		<link>http://theludwigs.com/2008/07/photo-stuff-2/</link>
		<comments>http://theludwigs.com/2008/07/photo-stuff-2/#comments</comments>
		<pubDate>Tue, 22 Jul 2008 04:45:43 +0000</pubDate>
		<dc:creator>john</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Adobe]]></category>
		<category><![CDATA[Canvas]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Sony]]></category>

		<guid isPermaLink="false">http://theludwigs.com/2008/07/photo-stuff-2/</guid>
		<description><![CDATA[onOne Software &#8211; Developers of Award Winning Plug-Ins for Adobe Photoshop.&#194;&#160; Need to try out. Phantasmagoria &#8212; free effects software to try out Rich explains F/Stops to me again.&#194;&#160; Goofy. Sony CP1 Canvas picture frame.&#194;&#160; Looks cool, doesn&#8217;t seem to really exist yet.]]></description>
			<content:encoded><![CDATA[<ul>
	<li><a href="http://www.ononesoftware.com/">onOne Software &#8211; Developers of Award Winning Plug-Ins for Adobe Photoshop</a>.&Acirc;&nbsp; Need to try out.</li>
	<li><a href="http://lifehacker.com/394405/phantasmagoria-transforms-your-photos">Phantasmagoria</a> &#8212; free effects software to try out</li>
	<li><a href="http://www.tongfamily.com/2008/05/what-is-an-fstop/">Rich explains F/Stops</a> to me again.&Acirc;&nbsp; Goofy.</li>
	<li><a href="http://www.ubergizmo.com/15/archives/2008/05/sony_cp1_canvas.html">Sony <span class="caps">CP1</span> Canvas</a> picture frame.&Acirc;&nbsp; Looks cool, doesn&#8217;t seem to really exist yet.</li>
</ul>]]></content:encoded>
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		<slash:comments>0</slash:comments>
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