A Little Ludwig Goes A Long Way

Rich on buying guides. Useful. Me, I tend to ask Rich or Bob or Jim or Kurt or other enthusiasts I know, rather than relying on guides.

I’ve had it with 1800flowers, with proflowers, with marthastewart’s site. In the past year I’ve ordered flowers from each and they have all resulted in various disasters — flowers never arrived, arrived damaged, or were pathetically bad.

From now on I am dealing with real human beings at local florists. Lindvall florist in Florida, Marion Flower Shop in Ohio.

This points out a large flaw in current SEO-crazed environment — pissing away a lot of money on SEO and SEM is pointless if you can’t back it up with a solid operation. You need to do something well, something of real value, before you start trying to slurp up traffic.