Why not save the schadenfreude for Michigan? The obvious answer, understood by anyone who was around during the 1970s, is that USC broke more OSU hearts than anyone not named Schembechler. Three times during that decade, Ohio State lost a piece of the national championship by losing to the Trojans in the Rose Bowl. The less obvious but still accurate answer is that while OSU vs. Michigan is a border dispute, OSU vs. USC is a clash of cultures.
Nice writeup. No less than the future of the free world is at stake.