Category: Uncategorized

Strategy formulation is not optional

We get to spend two days with strategy consultants this week. I spent the first four years of my career as a strategy consultant and I have some perspective. Strategy is not some task you do every once in a […]

Tesla V10 is coming — how will carmakers respond?

Tesla is just kicking ass in car apps —   They made an investment in a UX and data architecture and it is paying off.  Most carmakers are targeting where Tesla was 18-24 months ago, and by the time […]

Car software is hard, so why do we do it?

Writing software for cars is hard. Processors are generations behind mobile phones. Compute/network platforms are byzantine and fractured within/across OEMs. OS environments/toolchains are clunky/archaic. Internet connectivity is unavailable, intermittent, and costly. Long OEM production cycles are fundamentally inconsistent with modern […]

Recent Books — Walkaway, Less, Babel

Walkaway by Cory Doctorow.  My first Doctorow, and I am not sure I will do any more.  A hash of steampunk, cyberpunk, biohacking, post-gender, libertarian themes all jammed into a stew, and there just isn’t much story or character in […]

How much software should a car contain?

In a recent article about the latest VW Golf, the product manager was quoted “Already now there are ten times more lines of code in the latest Golf than in a smartphone”. This statement is interesting in some many directions. […]

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Current Books

Jhludwig's bookshelf: read

City of Saints and Madmen
Cowboy Angels
Deep State
Cleopatra: A Life
Lords of the Horizons: A History of the Ottoman Empire
The Elegance of the Hedgehog
Through the Language Glass: Why the World Looks Different in Other Languages
A Journey: My Political Life
The Post-Birthday World
The Hunter
This Is Not a Game
Rules of Deception
Denial of Sunlight
Sixty-One Nails
The Glass Room

Jhludwig's favorite books »