From Twitter, apparently Bud Light is the 2nd most popular search on Google for a beer brand:
Most searched beer brands on Google in the US in 2013: 1. Blue Moon, 2. Bud Light, 3. Bud Light Platinum, 4. Kingfisher
— darren rovell (@darrenrovell) December 17, 2013
I’m scratching my head, what exactly do people need to find out about Bud Light? I have nothing against Bud Light. It is ubiquitously available and ubiquitously advertised. Certainly people aren’t having problems finding the product at Retail. Certainly there is no mystery about what it is. I just can’t figure out what people are thinking when they decide to turn to Google to learn more about Bud Light.