“Rob (@mtnspring) is onto something here”:https://twitter.com/#!/mtnspring/status/173485019560558592. Health insurance is a huge lock-in for corporations. If an employee has a family, and/or ongoing health concerns, it is very hard for them to walk away into the morass of COBRA, pre-existing conditions, etc. I have to believe that people would be far more willing to take startup risk if they knew it would have no impact on health care for themselves or their family.