I’m playing around with ifttt.com and it is intriguing. I remember an earlier effort, yubnub, that I always found compelling. A general script interface to all my Internet data and services so that I can do interesting things across sites seems good.
I remember the evolution of Lotus Notes. A super general collab platform that let you store anything, write nice scripts and forms on top of it. The generalness of the platform was appealing and a certain set of early adopters went for it. But there were many more customers who didn’t want to create their own collaboration apps, but needed some pre-built apps. And so then Lotus made the “nifty fifty” most popular apps available — email, calendaring, candidate tracking, simple CRM, etc etc etc. And that was good, and more customers bought it. But ultimately Notes got washed out of the market by Microsoft Exchange, for many many reasons. But one simple view is that, while Exchange was a collab platform too (although terrible to code against), Exchange really focused on the high volume apps of mail and scheduling and just made those apps work. And that is all most people really needed.
Competitively the ifttt.com guys need to be very cognizant of cherry picking. While it is great they have hundreds or thousands of canned scripts, I don’t need hundreds, I only need a couple. And that is probably true for most users. And if the couple that people need a common across large groups of users, then some competitor can sweep in and just do those couple scenarios really really well and ifttt.com will remain a niche tool. I’d bet that they will have to build a lot more code on top of their platform to make sure that the top scenarios are really slick and easy to use, to avoid losing users to alternatives.
For instance I can already pretty easily use a wordpress plugin to MIRV content over to twitter and then to facebook. Will I flip over to ifttt.com for this or will I keep using the solution that someone has polished and made fit into wordpress? I suspect I’ll use the one that fits really well in wordpress. Now if the ifttt.com guys wrote the code to provide an ifttt.com plugin for wordpress, that would be interesting…