Blog Business Summit

Attended part of the first day of this. Like many conferences, the audience was very bimodal — a minority of very knowledgeable industry people, and a majority of information seekers who are very new to blogs. Sometimes this made the presentations nonsensical — for instance a long discussion about trackback which the knowledgeable people already understood, but which confused the hell out of anyone else.

A lot of interest in how much money you can really make from a blog. How does google adsense work, how can you optimize for it, what can you really gross from adsense, what other kinds of sponsorship/affiliate dollars are available, etc etc etc. People are looking hard for the business model here. Honestly there was not much to chew on tho — the adsense license prevents people from talking in detail about their experiences. Personally I have to wonder about the viability of this cycle — fill a page with content to optimize your google rank, and then make money off of google ads placed on your page — Google sources you the traffic, and then pays you for the traffic. Kind of odd, isn’t Google someday going to figure out how to squeeze the guy in the middle?

One Reply to “Blog Business Summit”

  1. Blog business models

    John Ludwig, from Ignition Partners, wonders about the viability of blog revenue models based on Google’s AdSense program: “fill a page with content to optimize your google rank, and then make money off of google ads placed on your page…

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