Econ readings

* A tale of two condiments — more than you ever wanted to know about the design, production, and marketing of mustard and catsup. I am not a catsup user but this made me reconsider.
* The future of television advertising — interesting thoughts. the one thread I find interesting is the notion of late binding of commercials at the point of consumption — rather than creating one commercial that is slammed into a show at the point of broadcast, perhaps we will move to a model where commercials are inserted much later and on a more personalized basis. Interesting.