Turn Commodity into Scarcity

A VC: Turning Commodity Into Scarcity — great insight — it is a core challenge for many businesses large or small — I remember back in the days when I worked in MSN, where the ad sales team worked hard to turn the huge inventory of unsold ad space into limited run special opportunities — “be one of our 5 Valentine’s Day partners”, “be one of our 3 premier blah-blah partners” — great work by that team to turn excess into scarcity. A great basic business lesson.

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